Customer Service Videos: How To Improve Customer Service And Boost Your Business
Improve customer service and you could be looking at a future so much more profitable than your recent past. Few businesses are realizing just how important it is to offer a standard of customer service which goes way beyond the simple ability to field a query and give a generic answer. There is no doubt that satisfied customers are far more likely to return to buy again, but what is not often considered is the effect they can have in bringing in new customers through sharing feedback about your products or services.
The first step in learning how to improve customer service is to break the problem down in to its component parts. Are you losing money because you are not dealing with initial inquiries well enough? Or are you losing existing customers because they don’t receive the level of help and support they are looking for? Your statistics should be able to tell you exactly where the problem lies, and you once you have identified this you can start to dig deeper. Running customer satisfaction surveys is one way in which you can find out exactly what people are thinking, although the results will never be 100% accurate.
If you are simply not getting enough customers through the door in the first place, it could be that your inquiries are not being dealt with effectively enough. The best way of tracking this is to install some simple software which can log the inquiries and keep a record of how they are handled. This can be as simple as a free help desk script. If the inquiries come in through the telephone or postal mail, they can still be entered onto the system manually so everything can be tracked together. If the same inquiries keep coming up, think about creating some pre-sales material which answers them before they are made.
If it is your existing customers which are dissatisfied with what they are receiving, then you really do need to improve customer service. These existing customers have already taken the step of showing faith in your business, and they can be valuable assets to you in more ways than one. With exiting customers, a survey system can be extremely useful, although it needs to be relatively quick and easy to fill out. The help desk is essential, because it gives you the chance to keep detailed records of exactly where you may be going wrong so you can put it right.
The decision was based on supplying superior customer service as are offered access to a subscription video service that lets companies ask.… Zappos.com
Knowing where the problem lies is the first essential in improving customer service, but there is still much to be done even then. One of the most important steps is to analyze the help desk logs carefully and see where you might be able to head off problems before they occur. Sometimes, some simple printed instructions can greatly reduce the number of support requests you have to deal with, and this can free up your time to deal with more difficult support issues. The more you can solve problems in advance, the better your system will be.
There will come a point in your business where the only way to improve customer service is to bring in extra help. This does not necessarily mean a full time employee, although that certainly could be the right way to go. It is more likely that outsourcing some of your customer service duties will be right for you, as you are making no long term commitments to employ someone outright. You can find people on the bidding sites which are willing to work as virtual assistants for low rates of pay, and a good assistant can help you quickly improve customer service.
How Customer Service Videos Can Save You Important Time and Improve Customer Service
Customer service videos are one of the most under-utilized tools which can save your business a lot of time and aggravation. Online customer service video is easy to create and to upload to your web pages, and you don’t even need to host the videos yourself if you don’t want to. Videos give you the opportunity to show your products in action before anyone needs to make the buying choice, and they have been proven to give the customer a greater sense of confidence in both the product and the company providing it.
Video can be useful in selling any product or service, whether it is Internet based or not. It can drive traffic to a sales page from the video sharing sites, which now have huge traffic numbers and which are among the most popular sites online. It an also be one of the most useful pre-sales tools in that it allows visitors to your site to see your product in action first hand, as well as to see and get to know people in your organization. Even though there is no one to one contact, people feel that they actually know someone better after seeing them on video and listening to a presentation.
There is no doubt that video can also be a useful way to carry out hands free customer service. For pre-sales inquiries, it is possible to keep a log of everything which is asked and to try to identify common questions which occur repeatedly. When you have identified these questions, it should be possible to create a simple video to provide answers to them, cutting down the amount of time your customer support staff have to spend dealing with what are probably simple issues. It is a good idea to also provide a PDF or written answers as not everyone is partial to video.
It is also possible to incorporate customer service videos into your after sales support process. It is important to get the right support system in place right at the start, and the best way to provide support for any product is through a dedicated help desk. There are free help desk scripts which allow you to do this, as well as paid ones with extra features. Even if you are taking support queries over the telephone, they can still be manually entered into the database so an accurate record is kept. The help desk scripts can incorporate knowledge base articles, and these can easily link to videos.
The videos which are linked to from the help desk need to be as step by step as possible, detailing every part of the procedure which can solve a problem. If you really want to make them customer friendly, have a customer go through the process themselves and point out what need to be done. It is often difficult for a technical professional to put themselves in the position of a technically challenged customer, but a customer who has had the problem and overcome it makes a perfect test subject.
The final and most important point to make about customer service videos is to make them as user friendly as possible. There are many ways to embed a video into a web page, and some of those ways even prohibit the viewer from pausing the video or moving it on to a different point. This i the last thing you want to happen with a customer service video, so make sure that you have a fully featured navigation bar. Keep the videos as short and concise as possible, forget about background noise and fancy graphics as they do nothing to enhance the experience or aid the concentration, and you can produce effective customer service videos.
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